What is the Job of a PR Manager?

More than often, journalism and PR may appear similar to the uninitiated, though this couldn't be any further from reality. They may be treated as the two sides of the same coin but each role takes a completely different approach from the other. But if you are aspiring to take up the course, you need to know more than this. So here is a low down on what exactly an Ad PR professional does and how different is his role than a journalist’s?

A news journalist will aspire to find and present accurate, reliable and true coverage of stories and event that matter to a common man’s existence and the principle of society. It branches out into as many fields as our life can have. However, a public relations agency or manager is committed to approach this from a different angle. He is someone who is committed to protect, promote and permeate the public opinion regarding the image of an individual or organization.

It requires you to control the media communication and citation of your client in all forms and protect his image in public opinion. So if diplomatic skills and effective communication are your traits, you can hone them with a public relations course to make a career in this field. Your job as a PR might involve:

Publicity- Written news or visual tips in form of information and media that may draw attention to client’s interest is an essential part of the job. Creating the right pieces and getting them placed at the right spot in the media is the prime highlight. The ultimate goal being earning the client free publicity, you might have to include persuasive communication skills, interpersonal skills, social meetings, facilitating events etc.

Event Management- An essential part of a public relations agency’s role is managing and creating events that may enhance social goodwill for the client. Right from conception, creation, development, scheduling, attaining the logistics and finally creating enough media coverage is what they are involved in.

Publication Design- This involves creating and distributing various publicizing material such as brochures, fliers, prospectus, marketing catalogues, websites etc. will come under this profile’s canopy.