Thursday, 27 August 2015

What it takes to be a Great Event Manager

Over the past couple of decades, event management has become quite the rage. As the demand for such professionals has shot up, so has the supply! But, it’s an ever-growing field that always has room for more people who’re just born to be event managers!

Do you think you have what it takes to get into one of the best Event Management Colleges In Delhi and pursue a career in event management? Take a look at the list given bellow and see if you check out against all these qualities. If you do, then kudos, the world of event management is awaiting your arrival!


•Communication Skills: Having excellent communication skills isn’t just specific to the profession of event management, but just about every career! But specific to event management, it’s necessary because not only do you have to communicate with clients and understand their demands in order to execute them properly, but you also have to work with a team, and there’s just no room for miscommunication.

•Creativity and Innovation: Event Management Courses In Delhi will teach you that problem-solving, troubleshooting, ideating and curating an event requires one to be able to act quickly on the feet, think out of the box, and constantly innovate.

•Time Management: The foundation for the smooth running of an event is excellent time management. However, it’s not just about running on schedule on D-day, but working well beforehand as well. A number of different tasks will be thrown your way, and time management is essential to handle it all and keep the stress at bay!

•Leadership Skills: Needless to say, event management requires you to lead a team and curate an event.

•Organisational Skills: to ensure that everything goes off well, organisational skills are an absolute must for every good event manager.

•Energy and Enthusiasm: Event Management Colleges In Delhi will tell you that the high-pressure and demanding nature of event management jobs require you to be full of energy and enthusiasm at all times, so as not to get bogged down.

•Flexibility: Working late into the night, or through early hours of the morning are all too common in event management! 

Tuesday, 18 August 2015

Integrated Marketing Communication over Mass Communication

While I was pursuing my graduation, I had my minds set in the field of communication. I was introduced to Advertising as a subject and I quite liked it. The various forms of communications intrigued me; be it Advertising or Public relations. I decided to take up communications as my specialization in my masters. I looked for a lot of courses offered in India, but I did not found them the way I was looking for. Mass communication was something I was not looking for, while most of the colleges offered mass communications.


I finally got what I wanted after speaking to a distant cousin in the same field. She suggested me of her college where ‘Integrated Marketing Communication’ was the course offered. It was a culminated curriculum of Mass communication and Advertising courses in one. According to her, the South Delhi college imprints the marketing theories and concepts in the minds of the students and the communication as a means to achieve the success of marketing.

As the name suggests, the course was an integration of communication and marketing and it quenched my interest of both. I chose to join the college, and it was a decision which I would never regret! The hectic schedule and presentations in all the semesters of the college opened avenues in the field of Public relations careers, jobs in Event management, Market research, Journalism, Advertising etc. We were in constant touch with our creative self and we were allotted with projects which nurtured or analytical skills as well. In all, we were given a holistic training and till date, I benefit from what I learnt in my college. Thanks to the excellent faculty who would give us industry insights and classes used to turn into discussion rooms. I found the course way liberating than some mass communication course. We had the option of choosing our field for specialization after we have been exposed to all kinds of communication techniques used for marketing.  

Monday, 3 August 2015

Advertising and Public Relations: The New Hot Profession

People nowadays don’t want a stable 9 to 5 job. They want fun and they want excitement. They want to be on their toes and for that they need a job that challenges them to do this. Jobs where they are on call 24/7 and literally never stop working. A job where each day, employees get to interact, with a new client or to do something different
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The new hot professions in India especially are advertising and public relations. There are a hundred openings in these areas and literally every month a new business starts where they need employees for these very sections.

Another new arena for the extroverts and people willing to get their hands dirty is the job of event management. So I will be counting down the 5 reasons event management is better than advertising and public relations.

Advertising vs Public relations


1. Actually event management is a compilation of not only advertising and public relations but also many other aspects like analysing the needs of the client and organisational skills and ability to multi-task. So you can try your hand at a number of different sections that make an event complete.

2. Also a wide variety of institutes are offering event management courses as a full professional course. These courses will help you not only work on your skills but they will also provide on ground practical work and allow you to make connections, and it will be these connections that will help you when just starting out with a new business.

3. A lot of people actually prefer event management over other marketing arenas. Since event management will anyway include many aspects of both advertising and public relations and at the same time allow more control over the actual event and ability to experiment more.

4. The profession of event management is quickly booming in Delhi since Delhi sees a lot of weddings, functions and other events that need to be managed properly. Also the wealthy are willing to spend a lot of money on perfect execution of these events.

5. Event management is although very exhausting yet lucrative business. People are always organising functions and weddings and if you make a name for yourself, then people will anyway reach out to you.