Why Do an Advertising Course?

If one wants to join the creative industry but still wants to earn a good amount of money, then the best area to join would be the advertising industry. There is always the constant struggle among those who want to make a career in the creative field and that are finding good paying jobs. Well in today’s time, there is massive scope for the advertising industry, and it is a apt field for the creatively inclined students. With the internet and social media growing, there are various avenues to advertising now apart from just print and television.

A good way to make a career in here would be by opting to pursue an advertising course, where one can learn all about the advertising world, how it works and how one needs to prepare for it. Fortunately, this area has gotten enough recognition that, some of the most reputed universities of Delhi are offering marketing and advertising courses from aaft to interested students.

This is great as it allows students a platform to hone and sharpen their skills and talents in this field and become ready to enter the professional work environment. These courses are also there to familiarise the student with their future work and how to handle the various aspects of it in a successful manner.

One even has the option to advance and join other industries, by doing a course in advertising. This is an attractive aspect of this field, the fact that one is not limited to just advertising and can expand their horizons to other areas too. Some of the finest event management colleges in Delhi from aaft also offer courses in advertising, thus if one wants to keep their options open, then they can apply for such a course where one can easily try out other sectors too

Want to become a PR professional?

Public relation is an interesting field that opens a variety of career options. This is because the nature of work is quite diverse, from publicity, press campaigns, communication with the media professionals to community relations. If you also want to make a career in this field, it is important that you have key skills required in this profession. Excellent communication skills are a must as one has to interact with a lot of people on a daily basis. People need to understand the psyche of the audience and try to mould it in their favour. They should know the skills to handle people and influence them. This is required to create the right image of an organization or individual among the general public.

To learn all these skills, the best way is to do a course in public relations from a recognized institute. There are institutes in Delhi/NCR that offer public relations courses at graduation and post-graduation level. The courses are specially designed to help students learn skills required in public speaking and understanding the psyche of the listeners. Some of the subjects are common to those in mass communication courses. Content of the course include history of print media, electronic media, advertising research, international communication and human rights and the role of information technology in public relations. It also includes the study of human needs and psychology. Knowledge on all these topics will significantly help you once you enter this profession.

One such institute from where you can do a course in PR is the Asian Academy of Film and Television (AAFT). It is one of the best institutes in India and is known for its excellent placement record. Besides PR, it also offers advertising courses at graduation and post-graduation level. So, join the institute today to learn the skills and technicalities required in PR profession.

Why Take Courses for Creative Fields?

There are millions of courses for the more serious subjects like math's, science, engineering, computers, and more. Now after a lot of years and battles, finally subjects like English, history and political science are being seen as legitimate subjects. But there are still some areas where taking a course is seen as a waste of time. These are the areas that are more entrenched in the creative side, even more than English and all. Areas like photography, interior decoration, event management and more are professional areas, and taking a course for them is deemed unnecessary by many.

However, people are not realizing that taking event management courses or photography courses or even taking admission in a music academy can greatly help one hone their strengths, work on their weaknesses and learn the ropes of the trade, so to speak.

This just goes on to show, that these areas are still largely seen as mostly hobbies and not something that can result in a legitimate career. When in fact, it can greatly benefit a person to take course in this field, on a professional level.

There is a silver lining in today's time though, with institutes and schools opening up, which offer specialized advertising courses, image management and more. The advantage of these courses is that first, one gets a certificate proclaiming their abilities in that field. A certificate means that it is proved that the person is ready to join that industry.

Another advantage is that the teachers are most of the trained professionals, who have had a certain amount of experience in the industry. There are also guest speakers and workshops that happen there, that allow students to get a more hands- on experience on how working in that industry would be like.

Thus, there are a lot of advantages when it comes to taking courses for creative fields, that not just sharpen your skills but also help in building a career later on.

Tools and techniques of advertising

Mass communication takes various forms and with the continuous improvement of technology, the communication with the mass has become easier and the messages have become clearer.

The field of mass communication offers you a wide scope of growth. With a public relations degree, you can work within the organizations and also become a part of a firm or agency that works with multiple client organizations.

Similarly, advertising courses give you an insight of the ad world and tell you how different channels are used for showcasing advertisements effectively. Basically, mass communication is one interesting field which offers you the opportunity to display your creativity and teaches you to use multiple tools of promotion.


Here’s a list of some of the basic tools which you can begin your journey with.

•TV and radio: The invention of these visual and auditory instruments respectively happened a long time back, but their importance still hasn’t faded. People would continue to watch TV and listen to radio till the end of time, and placing ads on these two would always be a wise thing.

•Smart phones: Thanks to the internet, smartphones have become compelling advertisement tools. Smartphones are the most intimate gadgets that we have today and with the popularity of apps, advertising has developed a whole new level.

•Social media: Making social pages and profiles on digital media has almost become a trend. It is also one of the least expensive methods of promotion. Constantly updating the business website content and using powerful multimedia to draw the attention of audience are some of the rules related to social media advertising.

•Word of mouth: This one is an intangible and yet one of the most effective tools of advertising. It goes like “Hey! I have tried this new product and it’s so amazing” and don’t underestimate the power of word of mouth in amplifying the number of your audience.

Integrated Marketing Communication over Mass Communication

While I was pursuing my graduation, I had my minds set in the field of communication. I was introduced to Advertising as a subject and I quite liked it. The various forms of communications intrigued me; be it Advertising or Public relations. I decided to take up communications as my specialization in my masters. I looked for a lot of courses offered in India, but I did not found them the way I was looking for. Mass communication was something I was not looking for, while most of the colleges offered mass communications.

I finally got what I wanted after speaking to a distant cousin in the same field. She suggested me of her college where ‘Integrated Marketing Communication’ was the course offered. It was a culminated curriculum of Mass communication and Advertising courses in one. According to her, the South Delhi college imprints the marketing theories and concepts in the minds of the students and the communication as a means to achieve the success of marketing.

As the name suggests, the course was an integration of communication and marketing and it quenched my interest of both. I chose to join the college, and it was a decision which I would never regret! The hectic schedule and presentations in all the semesters of the college opened avenues in the field of Public relations careers, jobs in Event management, Market research, Journalism, Advertising etc. We were in constant touch with our creative self and we were allotted with projects which nurtured or analytical skills as well. In all, we were given a holistic training and till date, I benefit from what I learnt in my college. Thanks to the excellent faculty who would give us industry insights and classes used to turn into discussion rooms. I found the course way liberating than some mass communication course. We had the option of choosing our field for specialization after we have been exposed to all kinds of communication techniques used for marketing.