Good publicity from a third party always benefits a new organisation. That’s because third party coverage is believed to be unbiased and more useful. But new entrepreneurs in their excitement to get media coverage at times make some unfortunate mistakes that ultimately result in failure of their primary objective. So here are some mistakes you would want to avoid as a new entrepreneur:
1.Getting in touch with the wrong people
By wrong people, I mean those whose scope of work is different and covering your product or service does not come under their work profile. Doing so is just wastage of your time as well as theirs. It is important do your research beforehand so that you send your e-mails only to a few but right people who may actually be able to benefit you.
2.Sending e-mails from a generic e-mail address
Media people already get a lot of junk mails every day. Sending your request or your information about your business through a generic e-mail address only reduces the chances of it being read by the person you are sending it to. A friend of mine who did many public relations internships before she finally settled in one company, told me that e-mails sent with the company’s domain always receive a better response.
3.Sending a copied and pasted message
Sending the same message to different people may save you time, but more often than not, it would fail to get you results. Personalised messages may take more of your time but they will always stand out and may even get you a quicker response.
4.Using incorrect grammar
While you don’t need to be a pro at this, but getting your basic grammar right is the least you can do. Considering that writing is a major portion of journalists’ work, even a silly error can put them off. Make sure you carefully proofread the content before sending out the mail.
And oh, did I mention that my friend who did many PR internships finally pursued one of the good event management courses and then settled in an event management company? I guess not.
1.Getting in touch with the wrong people
By wrong people, I mean those whose scope of work is different and covering your product or service does not come under their work profile. Doing so is just wastage of your time as well as theirs. It is important do your research beforehand so that you send your e-mails only to a few but right people who may actually be able to benefit you.
2.Sending e-mails from a generic e-mail address
Media people already get a lot of junk mails every day. Sending your request or your information about your business through a generic e-mail address only reduces the chances of it being read by the person you are sending it to. A friend of mine who did many public relations internships before she finally settled in one company, told me that e-mails sent with the company’s domain always receive a better response.
3.Sending a copied and pasted message
Sending the same message to different people may save you time, but more often than not, it would fail to get you results. Personalised messages may take more of your time but they will always stand out and may even get you a quicker response.
4.Using incorrect grammar
While you don’t need to be a pro at this, but getting your basic grammar right is the least you can do. Considering that writing is a major portion of journalists’ work, even a silly error can put them off. Make sure you carefully proofread the content before sending out the mail.
And oh, did I mention that my friend who did many PR internships finally pursued one of the good event management courses and then settled in an event management company? I guess not.
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