Tools and techniques of advertising

Mass communication takes various forms and with the continuous improvement of technology, the communication with the mass has become easier and the messages have become clearer.

The field of mass communication offers you a wide scope of growth. With a public relations degree, you can work within the organizations and also become a part of a firm or agency that works with multiple client organizations.

Similarly, advertising courses give you an insight of the ad world and tell you how different channels are used for showcasing advertisements effectively. Basically, mass communication is one interesting field which offers you the opportunity to display your creativity and teaches you to use multiple tools of promotion.


Here’s a list of some of the basic tools which you can begin your journey with.

•TV and radio: The invention of these visual and auditory instruments respectively happened a long time back, but their importance still hasn’t faded. People would continue to watch TV and listen to radio till the end of time, and placing ads on these two would always be a wise thing.

•Smart phones: Thanks to the internet, smartphones have become compelling advertisement tools. Smartphones are the most intimate gadgets that we have today and with the popularity of apps, advertising has developed a whole new level.

•Social media: Making social pages and profiles on digital media has almost become a trend. It is also one of the least expensive methods of promotion. Constantly updating the business website content and using powerful multimedia to draw the attention of audience are some of the rules related to social media advertising.

•Word of mouth: This one is an intangible and yet one of the most effective tools of advertising. It goes like “Hey! I have tried this new product and it’s so amazing” and don’t underestimate the power of word of mouth in amplifying the number of your audience.

Some silly media-outreach mistakes

Good publicity from a third party always benefits a new organisation. That’s because third party coverage is believed to be unbiased and more useful. But new entrepreneurs in their excitement to get media coverage at times make some unfortunate mistakes that ultimately result in failure of their primary objective. So here are some mistakes you would want to avoid as a new entrepreneur:

1.Getting in touch with the wrong people

By wrong people, I mean those whose scope of work is different and covering your product or service does not come under their work profile. Doing so is just wastage of your time as well as theirs. It is important do your research beforehand so that you send your e-mails only to a few but right people who may actually be able to benefit you.

2.Sending e-mails from a generic e-mail address

Media people already get a lot of junk mails every day. Sending your request or your information about your business through a generic e-mail address only reduces the chances of it being read by the person you are sending it to. A friend of mine who did many public relations internships before she finally settled in one company, told me that e-mails sent with the company’s domain always receive a better response.

3.Sending a copied and pasted message

Sending the same message to different people may save you time, but more often than not, it would fail to get you results. Personalised messages may take more of your time but they will always stand out and may even get you a quicker response.

4.Using incorrect grammar

While you don’t need to be a pro at this, but getting your basic grammar right is the least you can do. Considering that writing is a major portion of journalists’ work, even a silly error can put them off. Make sure you carefully proofread the content before sending out the mail.

And oh, did I mention that my friend who did many PR internships finally pursued one of the good event management courses and then settled in an event management company? I guess not.

What it takes to be a Great Event Manager

Over the past couple of decades, event management has become quite the rage. As the demand for such professionals has shot up, so has the supply! But, it’s an ever-growing field that always has room for more people who’re just born to be event managers!

Do you think you have what it takes to get into one of the best Event Management Colleges In Delhi and pursue a career in event management? Take a look at the list given bellow and see if you check out against all these qualities. If you do, then kudos, the world of event management is awaiting your arrival!

•Communication Skills: Having excellent communication skills isn’t just specific to the profession of event management, but just about every career! But specific to event management, it’s necessary because not only do you have to communicate with clients and understand their demands in order to execute them properly, but you also have to work with a team, and there’s just no room for miscommunication.

•Creativity and Innovation: Event Management Courses In Delhi will teach you that problem-solving, troubleshooting, ideating and curating an event requires one to be able to act quickly on the feet, think out of the box, and constantly innovate.

•Time Management: The foundation for the smooth running of an event is excellent time management. However, it’s not just about running on schedule on D-day, but working well beforehand as well. A number of different tasks will be thrown your way, and time management is essential to handle it all and keep the stress at bay!

•Leadership Skills: Needless to say, event management requires you to lead a team and curate an event.

•Organisational Skills: to ensure that everything goes off well, organisational skills are an absolute must for every good event manager.

•Energy and Enthusiasm: Event Management Colleges In Delhi will tell you that the high-pressure and demanding nature of event management jobs require you to be full of energy and enthusiasm at all times, so as not to get bogged down.

•Flexibility: Working late into the night, or through early hours of the morning are all too common in event management! 

Integrated Marketing Communication over Mass Communication

While I was pursuing my graduation, I had my minds set in the field of communication. I was introduced to Advertising as a subject and I quite liked it. The various forms of communications intrigued me; be it Advertising or Public relations. I decided to take up communications as my specialization in my masters. I looked for a lot of courses offered in India, but I did not found them the way I was looking for. Mass communication was something I was not looking for, while most of the colleges offered mass communications.

I finally got what I wanted after speaking to a distant cousin in the same field. She suggested me of her college where ‘Integrated Marketing Communication’ was the course offered. It was a culminated curriculum of Mass communication and Advertising courses in one. According to her, the South Delhi college imprints the marketing theories and concepts in the minds of the students and the communication as a means to achieve the success of marketing.

As the name suggests, the course was an integration of communication and marketing and it quenched my interest of both. I chose to join the college, and it was a decision which I would never regret! The hectic schedule and presentations in all the semesters of the college opened avenues in the field of Public relations careers, jobs in Event management, Market research, Journalism, Advertising etc. We were in constant touch with our creative self and we were allotted with projects which nurtured or analytical skills as well. In all, we were given a holistic training and till date, I benefit from what I learnt in my college. Thanks to the excellent faculty who would give us industry insights and classes used to turn into discussion rooms. I found the course way liberating than some mass communication course. We had the option of choosing our field for specialization after we have been exposed to all kinds of communication techniques used for marketing.  

Advertising and Public Relations: The New Hot Profession

People nowadays don’t want a stable 9 to 5 job. They want fun and they want excitement. They want to be on their toes and for that they need a job that challenges them to do this. Jobs where they are on call 24/7 and literally never stop working. A job where each day, employees get to interact, with a new client or to do something different
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The new hot professions in India especially are advertising and public relations. There are a hundred openings in these areas and literally every month a new business starts where they need employees for these very sections.

Another new arena for the extroverts and people willing to get their hands dirty is the job of event management. So I will be counting down the 5 reasons event management is better than advertising and public relations.

1. Actually event management is a compilation of not only advertising and public relations but also many other aspects like analysing the needs of the client and organisational skills and ability to multi-task. So you can try your hand at a number of different sections that make an event complete.

2. Also a wide variety of institutes are offering event management courses as a full professional course. These courses will help you not only work on your skills but they will also provide on ground practical work and allow you to make connections, and it will be these connections that will help you when just starting out with a new business.

3. A lot of people actually prefer event management over other marketing arenas. Since event management will anyway include many aspects of both advertising and public relations and at the same time allow more control over the actual event and ability to experiment more.

4. The profession of event management is quickly booming in Delhi since Delhi sees a lot of weddings, functions and other events that need to be managed properly. Also the wealthy are willing to spend a lot of money on perfect execution of these events.

5. Event management is although very exhausting yet lucrative business. People are always organising functions and weddings and if you make a name for yourself, then people will anyway reach out to you.  

Event Management- A passion to pursue

It’s been a while I am running an Event Management company. You can say it is the fruit of my years of passion. I always dreamt of opening my own Event Company since the time I got introduces to ‘Event Management’ as a subject while I was pursuing my graduation in Mass communication. I was instantly drawn towards it as I always had hundreds of ideas running in my head whenever it came to organizing a party or a function. I was always the one who people used to turn to when an event needed to be organized- be it in college, or in the family.

I joined one of the best Event Management Colleges in Delhi for my Post Graduation as I thought of getting a specialized degree in the subject. I do not regret that decision till date as whatever I learned from that course helped me grow into the successful Event manager that I am now.

If you too, are thinking of doing something similar, I would suggest you to get in one of the good Event Management Courses in Delhi, Mumbai or Bangalore, gain an in depth knowledge of the subject and know about the industry. Then, develop on a few skills which you need to have to run an enterprise of your own. Have a look: 

Time Management:

The first and most important quality you need to possess is time management. Coordinating yourself and your team is all about effective scheduling. That is possible only when you plan your activities well ahead of time and execute them accordingly. For example, events like weddings would require you to conform to the decided time.

Resourceful:

You got to be resourceful and by that I mean making the best of what you have. Your head should be brimming with ideas which can be used in the times of contingency. Events always have crisis which should be handled with a calm and quick mind. Keep your eyes and ears open, that’s it!

Making the Most of Your Internship

Come summer time, scores of school and college students are getting all geared up for their internships. Now, if you’re one such youngling, then the first thing you need to understand that a summer internship isn’t just a way to add that little credential to your portfolio, it’s a learning experience you’ve got to get the most out of.

So, whether you’re Event Management Courses or law or literature or film making or what have you, and you’re about to commence your summer internship, then keep in mind the following pointers, and we’re sure you’ll be able to the make the most of your internship and gain as much experience and knowledge out of it as possible:

•Set out with a positive attitude: It’s important to go into a new internship with a fresh outlook and a positive attitude. Leave behind all the stresses of life, don’t worry about how you’re going to do, and be energetic and enthusiastic.

•Soak up information: An internship in your field of study and prospective field of work is a little glimpse at what your career will look like. So, you’ve got to try to absorb as much about the industry as you can to better your learning and understanding of the field. Listen intently at all times, ask questions, and make note of all you’re learning.

•Find a mentor: Now, this doesn’t necessarily have to be just one person, but when you’re at any kind of an internship, be it public relations internships or marketing internships, you’re bound to find a few people you’ll look up to and who you’ll find will be able to greatly assist with your learning.

•Network: You must keep in mind that you’ll get the best of your internship if you mingle with the people at your workplace and get to know their stories and learn about different roles and responsibilities. So get social, and network –it’ll even prove to be hugely beneficial when you’re looking to actually start your career when you’re done with your Event Management Courses or what have you! So remember to network and stay connected to further your career.

•Get feedback: Before you leave, and throughout the internship, seek feedback from supervisors so that you can work on them accordingly.